This weekend, Side Street Celebrating their seventh anniversary, so in honor of the great event we thought we would check in with the reigning masters for Beijing’s Juicy Burger Cup And see what they have been with recently.
Two-time juicy burger cup champs
Last June Side Street got their second win in Beijing’s 2024 Juicy Burger Cup. They previously won the crown back in 2020 and you can read more about their path to victory in this interview with manager Saurabh.
Jiangoumen becomes plant -based crazy
Side Street recently cooperated with Grass roots To launch a number of plant-based cheese creations on their jianguomen branch. The star of the show? The Cheezy Beast Burger (in the picture below) a 100 percent vegan masterpiece with a plant -based patty is filled with melting vegan cheddar. Even sauces and buns are fully vegan, which proves that you do not need meat to produce a mouth -watering burger.
Congratulations on 7 -Year Birthday, Page Street!
That’s right – as we mentioned earlier, Side Street is sitting Seven, and they throw a party to remember! Both locations celebrate this weekend, 15-16. Mar. Whether you are a regular or first time, this is the perfect excuse to raise a glass (and a burger) to seven years of culinary expertise.
Burger Eating Competition!
If you have a competitive strip and an appetite to match, mark your calendar for 16:00 tomorrow (March 15). Side Street hosts a burger-eating competition at their Jiaodaokou location with sign-ups available on site. The price? A year of free burgers for the winner. That’s right – 365 days with Burger Bliss. Will you be the one who claims the crown?
BYOB (Build your own burger)
From next Wednesday (Mar 20), Side Street introduces a weekly Build your own burger (Byob) Event on their Jiaodaokou branch. Every Wednesday you have the chance to create your ultimate burger masterpiece by choosing from 48 different proteins, buns, toppings, cheeses and pages.
We are not mathematicians, but we asked our AI -VEEP Deepseek to crush the numbers and it estimated that there could be over 360,000 different burger permutations. It’s a whole lot of delicious options. Whether you are a purist or an adventurous eater, Byob Weddays is your chance of getting creative.
El Cholo 2.0: A burger worth celebrating
We couldn’t gather this post without giving a cry to one of Side Street’s most iconic creations: The El Cholo 2.0. This burger is a cheese lover’s dream that contains a decadent blend of blue cheese, cheddar and goat cheese. It is rich, bold and completely unforgettable. If you haven’t tried it yet, what are you waiting for?
Read: Early bird tickets now for sale for sausage party 2025
Photos: Beijingers, thanks to Side Street