Notcoin says tap-to-earn ‘probably dead’ as telegram games watch shifts

Notcoin says tap-to-earn 'probably dead' as telegram games watch shifts

Notcoin, one of the most prominent web3 game projects of 2024, said the tap-to-earn genre is “probably dead” as web3 games switch to more fun and engaging projects.

During Token2049 in Dubai, Notcoin spoke co-founders Sasha and Vladimir Plotvinov along with Uliana Salo, the head of design and product leader for non-games, with Cointelegraph about the state telegram-based web3 gaming.

Vladimir told Cointelegraph that the game builders are switching to different game genres as tap-to owner could not maintain players’ interests.

“We want to see different types of games as tap-to-earn games are probably dead because they are not sustainable,” he said.

Notcoin’s Sasha (left) and Vladimir Plotvinov (Middle) and Uliana Salo (right) at the Token2049 event in Dubai. Source: Cointelegraph

Players will have a “fun time” with friends

By 2024, Notcoin was one of Telegram’s most popular tap-to-earn games that onboarding more than 30 million users within three months of release. In a previous interview, the SASHA attributed to the growth of the game to its ability to “solve the problem” of onboarding telegram users to crypto.

While Telegram Gaming exploded in 2024, gamers soon went game-hopping and moved to other games as soon as they “bred” what they could in a project. Sasha told COINTELEGRAPH:

“Users who come to the farm – their motivation is just to earn something. And with games it is more like I have fun, I want to play with my friends and I want to play within a group.”

He added that although Telegram’s first wave of games did not deliver the social element, web3 can still play an important role in the platform’s gaming ecosystem.

He told Cointelegraph that telegram games began to switch to models moving away from mere “agriculture” tokens. In these new experiences, the web3 economy part becomes an “addition” instead of the main value.

However, development can take some time. Sasha told Cointelegraph that Telegram does not yet have any “real games” but is optimistic for the future.